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Who Speaks When
A Chain of Command Template for Public Information
One page. Fillable. Open it, fill in section one with your command staff, and you have settled a question most agencies have never actually put in writing.
Three sections, fifteen minutes
Your chain of command
Who speaks, when, and who backs them up.
Approval fast track
Who signs off by incident type, and how fast.
Message alignment checklist
What gets confirmed before anyone goes on camera.
Bring section one to your next command staff meeting. That is the whole first step.
Filling it in is the easy part
The harder question is whether the protocol holds when it is 2am, three agencies are on scene, and the first reporter is already asking. That is usually where the gaps show up, and they are difficult to see from inside your own process.
If you want a second set of eyes, Luisa will walk through how public information moves in your agency today, where it breaks under pressure, and what to fix first.
The 30 minute strategy session
- A working review of your current public information process
- Where it is most likely to break under time pressure
- A specific first step you can act on, prioritized
- No cost
This is a real working session, and it is also how we start conversations with agencies we may be a fit for. If we are not a fit, you still leave with the first step.
Book Your Strategy SessionWho you would be talking to
Our team comes out of law enforcement, journalism, and government communications, with 27 years of combined experience and more than 1,200 professionals trained. We have worked through situations where the messaging either held up or it did not.
Luisa Deason, Senior Crisis Communication Strategist
Ready when you are
Thirty minutes. We look at your process, you leave with a specific next step.